Abstract:
The purpose of the study was aimed at investigating the factors influencing investment decisions among young entrepreneurs in CBD Nairobi County. This was necessitated by the fact that there seemed to be a problem in that rationality of some investment decisions and there was need to look at the factors that led to the decisions. The study thus specifically sought to determine the influence of financial literacy of individual youth investor on investment decisions; establish the influence of accounting information of individual investor on investment decisions; assess the influence of personal financial needs of individual investor on investment decisions; and to find out the influence of risk attitude of individual investor on investment decisions among young entrepreneurs in CBD Nairobi County.
