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Effect of Brand Extension on Product Brand Image: A Case of Safaricom Kenya Limited

Nzisa, Anita K. (KCA, 2016-11-07)

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Author
- Nzisa, Anita K. (1)
Subject
- Brand image, Brand extension, Perceived quality, Customer attitude, Brand dilution. (1)
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Date Issued
- 2016 (1)
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